# Estera > Estera is an AI receptionist platform for service and hospitality businesses. It answers WhatsApp messages, phone calls, and outbound messaging campaigns in seconds, 24/7, books appointments and reservations directly into existing calendars and PMS/CRM systems, qualifies leads, and follows up automatically, so businesses stop losing customers to slow response times. Any business can create and deploy a fully trained AI agent in under 60 seconds — no technical knowledge or coding required. Estera ships as three connected tools: **Estera Concierge** (inbound WhatsApp automation: bookings, FAQs, qualification), **Estera Voice** (inbound phone call automation: answers every call, takes reservations, routes to staff), and **Estera Messages** (outbound WhatsApp campaigns: re-engagement, recall, prospecting). The same AI assistant is trained on each client's specific business, services, pricing, and policies, and integrates with their existing WhatsApp Business number, phone line, and booking/PMS/CRM software, no new hardware or software for staff to learn. Estera serves 13 verticals: real estate, hotels & hospitality, restaurants, dental & medical practices, beauty & wellness, auto dealerships, home services, law firms, fitness & gyms, event venues, veterinary clinics, travel agencies, and financial & insurance services. The site is available in English (default), Romanian (`/ro`), German (`/de`), Polish (`/pl`), and French (`/fr`). Swap the locale prefix on any path below to get the localized version (e.g. `/ai-receptionist-for-real-estate` → `/ro/receptionist-ai-pentru-imobiliare`). ## Core pages - [Homepage](https://www.tryestera.com/): Product overview, how Estera works, and results clients see. - [AI Receptionist hub](https://www.tryestera.com/ai-receptionist): Overview of all three tools (Concierge, Voice, Messages) and how they work together. - [Pricing](https://www.tryestera.com/pricing): Plans and pricing for Concierge, Voice, and Messages across Essential, Pro, Premium, and Enterprise tiers. - [Book a demo](https://www.tryestera.com/book-a-demo): Schedule a live demo with the Estera team. - [Live demo / try it now](https://www.tryestera.com/demos): Interactive product demo, see Estera respond as if it were your business. - [About](https://www.tryestera.com/about): Company background and mission. - [Use cases](https://www.tryestera.com/use-cases): Real client case studies and results. - [Blog](https://www.tryestera.com/blog): Articles on AI automation for specific industries. - [Affiliate Program](https://www.tryestera.com/affiliate): Partner program — earn recurring commissions by referring businesses to Estera. ## Industry landing pages - [Real Estate](https://www.tryestera.com/ai-receptionist-for-real-estate) - [Hotels & Hospitality](https://www.tryestera.com/ai-receptionist-for-hotels) - [Restaurants](https://www.tryestera.com/ai-receptionist-for-restaurants) - [Dental & Medical](https://www.tryestera.com/ai-receptionist-for-dental-clinics) - [Beauty & Wellness](https://www.tryestera.com/ai-receptionist-for-beauty-salons) - [Auto Dealerships](https://www.tryestera.com/ai-receptionist-for-car-dealerships) - [Home Services](https://www.tryestera.com/ai-receptionist-for-home-services) - [Law Firms](https://www.tryestera.com/ai-receptionist-for-law-firms) - [Fitness & Gyms](https://www.tryestera.com/ai-receptionist-for-gyms) - [Event Venues](https://www.tryestera.com/ai-receptionist-for-event-venues) - [Veterinary Clinics](https://www.tryestera.com/ai-receptionist-for-veterinary-clinics) - [Travel Agencies](https://www.tryestera.com/ai-receptionist-for-travel-agencies) - [Financial & Insurance](https://www.tryestera.com/ai-receptionist-for-financial-services) ## Reference - [Sitemap](https://www.tryestera.com/sitemap.xml): Full machine-readable list of every page in every supported language.