Estera Messages
Your agent spots the owner.
Estera sends the first message.
Estera Messages sends personalized WhatsApp outreach to property owners the moment your agent identifies them — qualifying intent automatically so your team only calls the ones worth their time.
Of cold calls go unanswered or ignored
More listings from the same number of agents
To qualify each property owner
WhatsApp open rate vs. 20% for email
What it does
Prospect at scale.
Close more listings.
Your agent identifies a property owner worth contacting — Estera takes it from there. A personalized WhatsApp message goes out instantly, a natural conversation follows, and only the owners who are genuinely open to working with you get passed back to your team.
“Our agents used to spend 4 hours a day cold calling. Now Estera qualifies the list overnight and they start each morning with 5–10 warm leads ready to talk.”
— Agency director, real estate group, Lisbon
How it works
Identify an owner.
Estera handles the rest.
The moment your agent marks an owner as a prospect, Estera sends the first WhatsApp, runs the qualification, and delivers a warm lead back — no cold calls, no manual follow-up.
Upload your list
Connect your CRM, portal leads, or upload a list of property owners. Estera picks up every contact automatically.
Estera reaches out
A natural, personalized WhatsApp message goes out to each owner — introducing your agency and asking about their plans.
Owners are qualified
Estera converses naturally, captures intent, timeline, and openness to work with an agent — handling replies 24/7.
Agents call warm leads
Your team receives a prioritized list of ready owners each morning, with full context and the best time to call.
Comparison
Estera Messages vs.
The Alternatives
Cold calling burns time and morale. Email goes unread. Estera Messages qualifies at scale — on the channel property owners actually respond to.
| Estera Messages | Cold Calling | Email Outreach | |
|---|---|---|---|
| Open / answer rate | ~98% | ~22% picked up | ~20% opened |
| Owners qualified per hour | 100+ | 8–12 | Low, no replies |
| Captures intent automatically | Yes | Depends on agent | No |
| Works outside office hours | 24/7 | No | Sends, no replies |
| Handles objections | AI-managed | Agent skill dependent | No |
| Schedules callback automatically | Yes | Manual | No |
| Readiness score per owner | Automatic | No | No |
| CRM sync | Automatic | Manual entry | Partial |
* Figures based on real estate industry benchmarks. Results vary by market, message quality, and list source.