How Eva Estate Filled Its Pipeline with Warm Seller Leads Every Morning

Eva Estate is a Romanian real estate agency led by Robert Craciun, focused on residential sales across multiple cities. Like most growing agencies, Eva Estate's biggest bottleneck wasn't deal-closing, it was getting enough property owners into the pipeline in the first place.

The Problem

Robert's team was spending the first half of every working day on outbound prospecting, calling lists of property owners, sending manual messages, and following up on conversations that had gone cold. The pick-up rate was poor, the process was exhausting, and by the time agents got to actual sales work, half the day was already gone.

“We were doing everything right on paper, calling, messaging, following up. But we were burning hours to generate leads that a system should handle. I needed my team selling, not prospecting.”

The Solution

Estera Messages replaced manual outreach entirely. Each evening, the system sent personalised WhatsApp messages to a curated list of property owners, referencing their specific area, property type, and current market conditions. Messages went out at optimal hours, responses were qualified automatically, and warm leads were ready in the agents' inboxes by 9am.

• Personalised outreach sent automatically every evening
• Targets property owners by area, type, and ownership signals
• AI qualifies responses and identifies motivated sellers
• Warm leads delivered to agents each morning with full context
• Follow-up sequences for owners who don't respond immediately

The Results

“I come in every morning and there are already 10 conversations going. Motivated sellers, asking questions, wanting to meet. That used to take my team until noon to generate. Now it's done before we arrive.”

Eva Estate now runs Estera Messages as its primary prospecting engine across all active territories. Robert plans to scale the outreach volume as the agency expands into new cities, without adding a single person to the team.